Why your Business needs a Key Person of Influence
Nov 07, 2024
Written by Charlotte Steel
In today’s competitive market, businesses must build trust and nurture genuine connections. One of the most effective ways to do this is by having a Key Person of Influence (KPI) at the front of your business. This individual—often the business owner or a key team member—represents the brand’s values, services, and expertise, giving it a human face and making it more relatable. Whether you’re a startup or an established SME, positioning a KPI can transform your brand presence and strengthen your reputation.
Why a Key Person of Influence Matters
A Key Person of Influence acts as the bridge between your business and the people it serves. They’re not just a figurehead but a knowledgeable advocate who truly understands the industry and embodies the brand’s values. KPIs build a people-to-people connection, which is essential for driving trust and loyalty in a digital age.
Remember, People buy from People.
Benefits of a KPI
- Connection: Clients and partners trust businesses led by real, accessible people.
- Authority: A KPI positions your business as an industry expert, attracting customers.
- Alignment: KPIs bring clarity and purpose, attracting people who resonate with your values & services.
- Sales and Growth: Increased brand recognition directly impacts sales and opportunities.
Action Tips: Becoming a Key Person of Influence (on LinkedIn)
- Define Your Brand Values
- Identify what makes your business unique and meaningful.
- Optimise Your Profile
- Use a clear headline, concise summary, and professional photo that align with your brand.
- Share Consistent, Valuable Content
- Post insights and personal reflections to engage your audience genuinely.
- Engage with Others
- Thoughtfully comment on others’ posts, especially within your industry.
- Plan Your Content
- Use a simple calendar to ensure a regular flow of relevant posts.
- Stop pretending to be someone you’re not. Just be You
- Let your true personality shine through, as you would in person. Think about how you'd speak if you met someone face-to-face—your content should mirror this.
In short, a Key Person of Influence is a true champion of your services and products and a trusted voice in the industry. It doesn’t have to be the business owner—it can be anyone who embodies the brand’s values and is passionate about the work. However, if you’re serious about building a genuine connection with your target market, the KPI should be front and centre.
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